A policy and research agenda for Asia's poultry industry

Meat consumption and production in Asia have boomed over the last decade to meet growing regional global demand. now supplies around 40% of broiler or meat chicken industry. Dominant policy frameworks such as ‘One Health’ aim manage health risks associated with factory livestock farming, which has rightly become a major concern because regular disease outbreaks. Yet this approach provides limited basis for addressing broader challenges what we term Asian ‘broiler complex’. This includes intertwined networks feed production, farming distribution nodes through environmental can accumulate be amplified. By applying lens, highlight need better understand industry's pressing environmental, animal welfare, social inform more integrated approaches.